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The Merchants of Cool
7.510200155 min

The Merchants of Cool

How businesses market to American teenagers, and the effect they have together on popular culture.

DocumentaryHistoryMusic

Director: Barak Goodman

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The story

A documentary on the marketing of pop culture to Teenagers.

Original title
The Merchants of Cool
Release date
2001-02-27
Original language
en

Cast

Douglas Rushkoff
Douglas RushkoffSelf
Christina Aguilera
Christina AguileraSelf
Greg Berlanti
Greg BerlantiSelf
Jessica Biel
Jessica BielSelf
Adam Carolla
Adam CarollaSelf
Fred Durst
Fred DurstSelf
Malcolm Gladwell
Malcolm GladwellSelf
Carson Daly
Carson DalySelf
Lewis Goldstein
Lewis GoldsteinSelf
Shaggy 2 Dope
Shaggy 2 DopeShaggy 2 Dope
Brian Graden
Brian GradenSelf
Tom Green
Tom GreenSelf (archive footage)
Jimmy Iovine
Jimmy IovineSelf
Jimmy Kimmel
Jimmy KimmelSelf (archive footage)
Jamie Madrox
Jamie MadroxSelf
Robert McChesney
Robert McChesneySelf

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